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Fitness: Is “Sexy” the New “Healthy”?

The Pornographication of Fitness...

BY: Madeleine “Maddie” Jomolca 

Throughout most of my life, from childhood to early adulthood, fitness and staying fit has been as inherent as my DNA. As a young girl, I was willingly thrust into competitive sports and athletics and truly never gave it much thought, or effort.

From gymnastics, to track and field, tennis and volleyball captain for several years I casually exhibited a toned, well-trained physique and associated myself with others (friends, classmates, peers) with similar interests and competitive edge.  Because of this training, early on, even shortly after giving birth to my three children, I would remotely jump right back into my fitness routine of combined cardio and weight-lifting.

However, the word “fitness” has, indeed taken on new meaning over the course of the years, beginning with the content of today’s fitness magazines and the overall media perception of “good health”.  “Fitness magazines don’t help us get fit. Gazing at images of caricatured breasts, buttocks and biceps gives you the impression this is how a fit body should look, that every fit body needs to be shaped in the same vein. Fitness magazines use exactly these images to “inspire” women to look this way. Yet most of us can’t identify with what we are looking at because we don’t believe ordinary us could ever be them.” (Reno, 2014)


Having been a bikini bearing swimsuit model for a short while in my late 20’s- early 30’s, I remember swinging between extremes of not taking myself seriously, to binging , then overexerting myself (sometimes for hours on-end) to work the calories off.  Even so, over the years I, too, have had to step-it-up, in the game due to the natural process of aging, (I went there!), and what’s more I have been directly affected by loved ones who have struggled with their weight and eating disorders, namely two of my own children, and this has naturally altered the way I now look at health and fitness.

As the face of fitness has and continues to shift, from “healthy” to “sexy”, as every image displayed in fitness magazines has become one suggesting women are dressed and posed for the bedroom and not the gym, tanned and lightly oiled glutes for sheen and properly lifted through, wearing stripper shoes; I cannot help but empathize with the hundreds and thousands of men and women who are not only struggling with their weight, but whose assessment or reality of fitness has been altogether hijacked by such imagery (for lack of a better word)CONTINUE READING



So, whether you eat or drink, or whatever you do, do all to the glory of God.”~1 Corin. 10:31

Personal Trainer, Life Coach & Editor of IM - Maddie Jomolca

Personal Trainer, Life Coach & Editor of IM – Maddie Jomolca



As a former “diversion” junkie, turned avid health & fitness enthusiast; Personal Trainer & Life Coach Maddie Jomolca combines clean eating, good exercise habits, and godly behavior….”Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.”(1 Corin. 6:19-20)

 “Life is delicious!!… And I am so blessed to have an all-loving God who, despite my own negligence, has preserved  my body (health, and mind) and restored my soul by His grace, so that I can, in turn bring others to the same place.” ~Maddie




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